Whether you’re just beginning your journey as a virtual medical assistant or you’ve been working as a medical assistant for awhile, you may be interested in learning new ways to market yourself as a professional in the medical industry. Here are a few basic tools you can use to market yourself effectively as a virtual medical assistant.
Meeting people in person and online are two of the best ways to get the word out about your skills as a virtual medical assistant. While you may be great at what you do, no one will know that if you do not tell them. Make sure the people in your circle know that you are actively looking for more clients.
Create a Compelling Email Signature
Anytime you send an email to anyone, make sure your email signature has a catchy tagline and other information that quickly highlights your expertise. If you have a link to your own virtual medical assistant website or social media platform, include that in your signature line as well. The easier you are to find, the more business you’re likely to earn.
Use Social Media
Facebook has a tool that allows you to run your own ad campaign. It’s very simple to do and can give your virtual medical assistant career a boost. You need to do your research to make sure you’re targeting the right audience, but once you have a few successful ads, your business could really become successful.
Start a Blog
It may not seem like a good way to earn business, but starting a blog about your experiences working as a virtual medical assistant is another tool you can use to spread the word about your business. You can even create a contact page so that potential clients know how to reach you should they ever have a need for your services.
Visit Medical Facilities
It may seem like a lot of legwork, but what better way is there to let medical personnel know that you’re looking for work than to walk right into their office and tell them? You can provide a brief explanation of how your services can benefit them, and leave a business card for the office manager. Even if an office already has all the staff they need, they may know someone who could really use your help.
For more information on how to take your career to the next level, visit the Avidity Medical Design blog today or enroll in the course entitled, “How to Use Social Media in Healthcare (with REAL-WORLD Examples!)” offered by Avidity Medical Design Academy.