When it comes to e-Learning, the key to success is student engagement. It doesn’t matter how comprehensive a course is. If students aren’t paying attention, they won’t learn and retain the information.
The science of “attention” is a hot topic in neuroscience and psychology. Attention refers to the brain’s ability to filter input and focus on what’s most important. Even with strong students, attention is never a steady state. According to a Harvard study, 46.9 percent of the time people are thinking about something other than what they’re doing.
The implications of this for e-Learning are enormous. Knowing that students’ minds wander much of the time, it’s essential to design courses that are highly engaging and reinforce material over and over again. Research indicates that certain factors increase engagement substantially. Here are just a few of the elements that trigger attention:
- Personalized, relevant content
- Simple, concise presentation
- Emotionally evocative information
- Use of high contrast in graphics
- Element of surprise, so the presentation doesn’t become predictable
This is exactly the approach Avidity Medical Design takes in designing our healthcare courses. We combine subject matter expertise with a deep understanding of instructional design, so that every course excels in both content and presentation.
Avidity Medical Design ensures that students will be motivated to do the coursework and have a high level of understanding and retention. We design curriculum for all areas of healthcare, including health information management, billing, coding, transcription, electronic medical records, healthcare statistics, healthcare administration, and dentistry.
To find out how Avidity Medical Design can help you engage your students with e-Learning, please contact us.
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I am not certain if I understand your questions with respect to the conclusion and the source. As the article indicates, keeping students engaged in the learning process is crucial to fulfilling the learning objectives outlined in the course. As an online instructor and instructional designer, my experience has been that students often have too many issues competing for their attention when they are completing an online course. Issues such as erratic work schedules and family responsibilities are frequent distractions, as well as unforeseen medical emergencies. These issues often cause students to lose focus, miss deadlines for submitting homework assignments, score poorly on quizzes and final exams, and in general, not do as well as they could do in the course because they are not fully engaged in the learning process. The goal of the article was to underscore the importance of incorporating various strategies to hold each student’s attention and, consequently, achieve the learning objectives of the course. To go one step further, attention can be combined with other elements to keep learners motivated and engaged. For example, one of the instructional design models that I frequently use during course development is the ARCS Model of Motivational Design developed by John Keller. ARCS stands for Attention, Relevance, Confidence, and Satisfaction. Each letter in the acronym ARCS is a separate step that, when combined with the remaining three steps, help students stay motivated to learn. You can read more about additional strategies that can be used to gain attention (in addition to those discussed in this article) and the remaining three steps in the ARCS Model (Relevance, Confidence, and Satisfaction) by clicking this link. Hopefully this answers your questions, and thanks for your post!
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