LinkedIn has over 300 million users and 2 new users join every second. These statistics put LinkedIn well on its way to achieving its stated goal of 3 billion total users. This immense and fast-growing network of professionals is a gold mine to numerous professions, and healthcare education is one of them. Here are ten ways to use LinkedIn for healthcare education networking:
- Start big – A simple initial search for “healthcare educator” returns over 74,000 results. Large numbers are encouraging when starting out because it means you have lots of room to narrow your focus and find the contacts you want to make.
- Narrow the field – Increase the fidelity of your results by adding on additional keywords to your initial search. Using the example search above, the next step would be to add a location, institution or specialty. For example, “healthcare educator Iowa” returns a more manageable 900+ results. Keep narrowing until you have between 10 and 25 results to work with.
- Reach out – Once you have sufficiently narrowed your results to a pool of professionals that best suit your interests, take the time to read through their profiles. Hit the connect button and add to your network.
- Make sure your profile is complete – Listing degrees and certifications, like M.S. in Instructional and Performance Technology or certified in Dreamweaver will allow your profile to show up in searches done by other healthcare educators.
- Join relevant groups – There are at least 5 groups for healthcare educators. Groups allow you to interact with large groups of people that may not have appeared in your previous searches.
- Leave your comfort zone – Search for certifications that you might aspire to but don’t yet hold. Networking with other professionals who have already achieved your goals can be a valuable source of lessons learned.
- Remember your past – Think back to individuals you may have worked with or gone to school with who had interesting ideas for healthcare education. Chances are they have had a chance to implement those ideas or formulate new ones. They can be a valuable source of inspiration.
- Read the articles – In addition to individuals and positions, you can search LinkedIn for articles on healthcare education, tools and technology. Connect with authors of articles that you find interesting or informative.
- Follow up on views – As you spend more time on LinkedIn and make more connections, you will receive more views – other people looking at your profile. Be sure to view their profiles after receiving notification, and make connections.
- Go beyond the first level – Chances are that the individuals you connect with have other worthy connections. Don’t be afraid to look through their profiles and connect with healthcare educators once or twice removed.
If you have questions about any aspect of healthcare education, please don’t hesitate to contact us.